Snacks · New York City, New York
David Protein
High-protein, low-calorie bars built around protein per calorie.
- Founded
- 2024
- Founded by
- Peter Rahal (co-founder)
- Based in
- New York City, New York
Their story
David is a protein bar company led by co-founder and CEO Peter Rahal, who set out to make a bar that delivers far more protein per calorie than typical options on the shelf.
The bars launched in September 2024 and grew fast, backed by seed funding and then a large Series A round in 2025. That same year David bought Epogee, the supplier of a key fat ingredient in its bars, to secure its supply.
The company has said it plans to expand beyond its first bar line into new products.
How it's made
Each bar packs 28 grams of protein into about 150 calories, using a mix of milk protein isolate, collagen, whey and egg whites. Instead of sugar, the bars use sweeteners like allulose and maltitol, and a modified plant-based fat called EPG keeps the calorie count down.
Our featured pick
Chocolate Chip Cookie Dough Protein Bar (28G)
$4.50
Raw cookie dough with brown sugar, butter, and vanilla. Sweet and salty with rich chocolate chunks and vanilla cookie crisps.
We measure calories coming from protein so we have 75% of our calories coming from protein.
Why we carry them
For anyone tracking protein, David is one of the most efficient bars we carry, with a lot of protein for the calories.
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