Meet the Makers

Chocolate and Sweets · Walpole, Massachusetts

Fancypants Baking Co.

Massachusetts bakery making crisp, upcycled cookies with simple pantry ingredients.

Founded
2004
Founded by
Maura Duggan (co-founder)
Based in
Walpole, Massachusetts

Making it since

2004

Their story

Fancypants Baking Co. is based in Walpole, Massachusetts, and is led by co-founder and CEO Maura Duggan. The bakery opened in 2004 making hand-decorated cookies.

Over two decades it grew into a 25,000-square-foot operation that bakes for grocery chains and other brands as well as its own label. In 2024 it introduced a line of crispy cookies sold in grocery stores nationwide.

The company has kept a focused product range and a careful approach to growth, and it runs as a zero-waste bakery.

How it's made

The cookies are made with butter, eggs and flour, with no additives or preservatives, and include upcycled oat flour. They are Non-GMO Project Verified and certified upcycled. Packaging is recyclable, and cookie crumbs go to a partner that turns food waste into renewable energy.

Why we carry them

We like Fancypants for a buttery, crisp cookie made with ingredients you would use at home. Great with coffee or crumbled over ice cream.

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