Non-Alcoholic · Auckland
Free AF
Alcohol-free canned cocktails from New Zealand, made for grown-up tastes.
- Founded
- 2020
- Founded by
- Lisa King
- Based in
- Auckland
Making it since
2020
Their story
Free AF was started by Lisa King in New Zealand and launched in 2020 as the country's first non-alcoholic canned ready-to-drink cocktail. It quickly became a leader in its home market and opened New Zealand's first dedicated non-alcoholic bottle shop.
In 2023 the brand began testing in the United States, and King now runs the American business from New Zealand. The lineup has grown to a range of flavors on both sides of the Pacific.
How it's made
The drinks come in 8.4-ounce cans and are produced with co-packers. Each one includes Afterglow, the brand's own ingredient meant to give a gentle warming sensation similar to a spirit.
We see this as an adult drink.
Why we carry them
Free AF is a handy pick when you want something with the feel of a cocktail and none of the alcohol. Keep a few cans cold for guests who are skipping a drink.
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