Meet the Makers

Beer and Cider · Santa Cruz, California

Humble Sea Brewing Co.

Santa Cruz surf-town brewery known for foggy, hazy IPAs.

Founded by
Frank Scott Krueger, Taylor West, Nick Pavlina
Based in
Santa Cruz, California

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Their story

Humble Sea Brewing Co. was started in Santa Cruz by Frank Scott Krueger, Taylor West, and their childhood friend and brewer Nick Pavlina. From the start, they built the brewery around three things: beer, community, and design, with plans to give part of their profits to ocean conservation.

They began with about $10,000 and a 15-gallon homebrew setup, brewing in the Santa Cruz Mountains and running a tiny one-barrel operation for around two years. That small system pushed them to experiment, and they worked through more than a hundred recipes before opening a taproom on Santa Cruz's west side. They have since added taprooms in other Bay Area towns.

How it's made

Humble Sea is best known for its "foggy" IPAs, the Bay Area take on hazy, New England-style IPA. The team brews a wide rotating range, drawing on both European and West Coast styles, and uses work by local artists on its labels.

Our three core values are beer, community and design.
Frank Scott Krueger, co-founder, to Ventana Surfboards (2015)

Why we carry them

Humble Sea is a Northern California favorite of ours, just down the coast. Pick up a foggy IPA and check out the label art.

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