Chocolate and Sweets · Irvine, California
Krack'd Snacks
Low-sugar candy bars that recreate classic treats without the sugar crash.
- Founded by
- Willy Kwak
- Based in
- Irvine, California
Their story
Krack'd Snacks is the work of founder Willy Kwak, who set out to make better-for-you versions of the candy bars people grew up on, think a crunchy peanut butter bar or a caramel coconut cookie.
The brand started life as Keto Krack'd before settling on its current name, and it has grown by working with distributors to reach more retailers. In 2026 its Dark Chocolate Peanut Butter Caramel Crunch was named a winner in the Good Housekeeping Snack Awards.
How it's made
The treats are vegan, gluten-free and low in sugar, sweetened with monk fruit and allulose instead of cane sugar. The company focuses on non-GMO and organic ingredients and has worked through both self-manufacturing and co-packing as it grew.
Why we carry them
We like Krack'd for anyone who misses a classic candy bar but wants to keep sugar in check, the crunch and chocolate are all there.
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