Meet the Makers

Chocolate and Sweets · Hvidovre, Capital Region of Denmark

Lakrids by Bulow

Gourmet Danish licorice that started on the island of Bornholm.

Founded
2007
Founded by
Johan Bülow
Based in
Hvidovre, Capital Region of Denmark

Making it since

2007

Their story

Lakrids by Bulow began in 2007 in Svaneke, a harbor town on the Danish island of Bornholm, where Johan Bulow set out to change how people think about licorice. His shop there is still a destination for visitors.

The brand grew into a gourmet licorice company sold well beyond Denmark, known for chocolate-coated licorice and seasonal flavors. It has had outside investors for some time, and in November 2025 it was acquired by IDG Capital from the Nordic private equity firm Valedo.

How it's made

Lakrids by Bulow makes both sweet and salty licorice, much of it coated in chocolate and finished with a dusting of flavor. The company describes its approach as combining carefully selected ingredients with new ideas and a focus on quality.

Why we carry them

We love Lakrids by Bulow for chocolate-covered licorice that even licorice skeptics come around to, and the jars make a lovely gift.

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