Their story
Nishiki is a rice brand sold in the United States by JFC International, a distributor of Japanese and Asian foods. The name means brocade in Japanese, and the word doubles as the brand's logo.
The rice is grown in California, and Nishiki has become a familiar bag in home kitchens for sushi, rice bowls and everyday meals.
How it's made
Nishiki is a California-grown medium-grain rice of the type known as New Variety, similar to Calrose. Medium-grain rice like this is the usual choice for sushi and other Japanese dishes.
Why we carry them
A reliable rice for sushi night or a simple bowl with pickles and fish. We keep it on the pantry shelf for good reason.
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