Meet the Makers

Non-Alcoholic

Prima Pave

Alcohol-free sparkling wines made from Italian grapes.

Founded by
Dejou Marano (co-founder)

Their story

Prima Pave makes non-alcoholic sparkling wines handcrafted in Italy, led by co-founder Dejou Marano. The brand set out to give people who skip alcohol a bottle that still feels like a celebration.

It has grown quickly in the alcohol-free category, landing with retailers such as Williams-Sonoma and Eataly and signing a distribution deal in Italy.

How it's made

The wines start with hand-selected Italian grapes and are dealcoholized with a proprietary natural process. The brand says no sugar or chemicals are added.

The time is now for breakout brands within the category to rise to the top.
Dejou Marano, co-founder, to Wine Industry Advisor (2024)

Why we carry them

We like Prima Pave for a toast when not everyone is drinking. It looks the part on the table and still tastes like wine.

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