Pantry · New York City, New York
Simply Gum
Chewing gum and mints made with chicle and natural flavors.
- Founded by
- Caron Proschan
- Based in
- New York City, New York
Their story
Simply Gum began in Caron Proschan's New York City kitchen. Around 2013 she noticed how many synthetic ingredients went into ordinary chewing gum and set out to make a cleaner one herself.
By 2014 she was pitching her gum to shops, and the Whole Foods at Columbus Circle was one of the first to carry it. The company later opened its own factory in Brooklyn and grew from gum into mints and other sweets.
How it's made
Instead of the synthetic base used in most gum, Simply Gum uses chicle, a natural tree sap from Central America. It is sweetened with organic cane sugar and flavored with ingredients such as peppermint, ginger, cinnamon and maple.
Gum was the first product, our hero product, but I wanted to create a brand.
Why we carry them
We like keeping Simply Gum by the register for anyone who wants a short, honest ingredient list. The ginger is a favorite of ours.
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