Meet the Makers

Wine · Madeira, Portugal

William Hinton

Single-distilled sugarcane rum from Madeira, rooted in an 1845 family mill.

Founded
1845
Founded by
William Hinton
Based in
Madeira, Portugal

Making it since

1845

Their story

William Hinton rum comes from the Portuguese island of Madeira, out in the Atlantic. In 1845 a man named William Hinton set up a sugar mill and rum distillery there.

Generations later, one of Hinton's heirs founded Engenho Novo da Madeira, restored the family's original alembic still, and brought the Hinton name back to rum. The range runs from unaged white rums to bottles aged for several years in casks.

How it's made

The rum is made from fresh-pressed sugarcane juice rather than molasses, in the agricultural style. It is distilled only once, which keeps more of the cane's grassy, fresh character. Aged expressions spend years in wood before bottling.

Why we carry them

We like rum that tastes of the cane it came from, and this has that bright, grassy edge. It is a fun way to explore an island better known for its wine.

Find more makers like this in Provisions Club, our curated subscription.

Explore Provisions Club